Editorial & Content Work
(Otherwise known as, Keeping the Lights On)
Until it shuttered at the end of April 2019, I was the assistant editor at The Improper Bostonian, a print and online magazine that published 24 issues a year, bringing the latest lifestyle news to over 350,000 readers in the Boston area every two weeks. Once, I wrote about gourmet popsicles, the Israel-Palestine conflict, and drag queens in the same issue, which was pretty fun.
I wrote the Good Eats column, which involved stuffing my face and talking to cool people (it’s a tough beat but somebody has to do it).
I balance editorial work with content marketing & copywriting projects. You can find me working directly with clients to craft journalistic, narrative-style sponsored advertorials. My past projects with brands like T.J. Maxx (where I was a senior copywriter) and Joss & Main have included email marketing campaigns, direct marketing postal campaigns, social media posts and more.
Content Marketing & Copywriting
“Leave it to Louie’s.” A curated meal dining advertorial.
“The New Wine and Dine.” Article about a restaurant’s weekday wine dinners.
“Ask the Expert: Jim McHale of JP McHale Pest Management.” Advice and info from a pest control company
“A Timeless Engagement.” A vintage engagement ring gift guide to promote a jeweler.
Digital & Print
Direct Mail, postcard campaign, T.J.Maxx
Summer magazine ad, T.J.Maxx
Spring Color Crush, email campaign to test member engagement, T.J.Maxx
Clearance Facebook GIF post, T.J.Maxx
Neutral Sandals post, Instagram
Father's Day creative gift guide, Pinterest
Summer Hostess Gifts, Facebook carousel ad
“Life at Sea” interior design feature and cover story
“Center Stage” local theater company feature
“The Reel World” feature on the careers and new film by Johnny Hickey and MTV’s CT Tamburello
Fourth most-read piece on the Improper in 2018
“The Right Notes” feature on local Grammy nominee
“Loon Landing” travel feature to RiverWalk Resort at Loon Mountain
“Big Winner” travel feature on the new MGM Springfield Resort and Casino
“Boston’s Brightest Stars” influencer staff feature
“Eat, Stay — Love.” Coverage on the new Hotel Salem written for a New England travel staff feature.
Arts & Entertainment
“Bard Watch” Primer on which Boston Shakespeare production is right for you.
“Queen of Heart” in conversation with actor Karen Pittman about her career and The White Card
“From Russia with Unhhhh” Q&A with entertainer and drag queen Katya Zamolodchikova
“In Transit” review of the book The Land of Steady Habits and interview with the author Ted Thompson
“Impossible Dreamer” Q&A with Maurice Emmanuel Parent on his work in Man of La Mancha and Boston’s Front Porch Arts Collective
“Thrill Pill” Q&A with Diablo Cody about her work on the world-premiere Jagged Little Pill musical
“Close Encounters” writeup on a public art installation by the Jewish Arts Collaborative
“On the Rink” a by-the-numbers breakdown of Boston Lyric Opera’s 2018 Leonard Bernstein double-feature
Style, Retail & Design
“Jackpot!” coverage for the opening of MGM Springfield
“Play it Forward” write-up on a record store-inspired apparel shop on Boston’s Newbury Street
“Suitsupply and Demand” online feature on the European clothier’s first Boston store
“Well-Suited” full-page writeup on a Boston clothing brand’s anniversary and new location
“Instant Returns” write-up on a new Polaroid Instant camera
“Foot Soldier” write-up on a shoe collab between Ball and Buck and PF Flyers
“It Takes a Village” full-page coverage for a new pop-up retail neighborhood in Boston